1. ITALY
FILM LIONS
Cat. No Entry Title Advertiser Product Agency
No
A01/053 02262 NEPTUNE NOSTROMO SPA CANNED TUNA MAX INFORMATION Bologna
A03/025 00756 A NEW BIRRA FORST BEER CAYENNE Milan
SPECIES
A03/066 02045 CHALET MOLINARI ITALIA SAMBUCA ARMANDO TESTA Turin
A07/043 02051 BUILDING LEROY MERLIN HOME M&C SAATCHI SPA Milan
DREAMS FURNISHING
A08/002 00236 GUCCI GUILTY P&G PRESTIGE FRAGRANCE REM RUINI E MARIOTTI Rome
PRODUCTS
A10/032 01193 TENNIS BAYER FITOSONNO JWT ITALIA Milan
SLEEPING
TABLETS
A10/033 01194 BOYFRIEND BAYER FITOSONNO JWT ITALIA Milan
SLEEPING
TABLETS
A10/037 02886 UNITED BAYER ASPIRIN D'ADDA,LORENZINI,VIGORELLI,BBDO Milan
SOLUTION
A11/026 01563 NEED BETTER GLENFIELD CLOTHING LORENZO MARINI & ASSOCIATI Milan
CLOTHES?
A11/035 02155 IMMATURES GLASSING SUNGLASSES Y&R ITALIA Milan
A13/056 01163 DISTANCES VOLKSWAGEN GROUP AUDI A3 VERBA Milan
ITALY
A13/058 01213 FAN OF YOUR FIAT FIAT 500 DESIGN INDEPENDENT IDEAS Turin
SISTER BY DIESEL
A13/111 02046 EXCESSES FIAT GROUP YPSILON ARMANDO TESTA Turin
AUTOMOBILES
A13/112 02047 SHOPPING FIAT GROUP YPSILON ARMANDO TESTA Turin
BAG AUTOMOBILES
A13/142 00832 GIVE UP TOYOTA AYGO CONNECT SAATCHI & SAATCHI Milan
NOTHING
A13/156 02887 GO TO HELL MERCEDES BENZ GLK D'ADDA,LORENZINI,VIGORELLI,BBDO Milan
ITALIA
A13/157 02933 A REAL PANDA FIAT PANDA LEO BURNETT Milan
A13/158 02934 MAYA FIAT PANDA LEO BURNETT Milan
A13/159 02935 REMOTE FIAT PANDA LEO BURNETT Milan
CONTROL
A13/188 02758 RALLENTY MINI ITALY MINI COOPER SD BCUBE Milan

2. A14/026 02888 SUPERTENER YAMAHA SUPERTENERE D'ADDA,LORENZINI,VIGORELLI,BBDO Milan
E
A14/027 02889 SEED YAMAHA MOTORBIKES D'ADDA,LORENZINI,VIGORELLI,BBDO Milan
A16/072 01679 LOST IKEA IKEA 1861UNITED Milan
A16/073 01680 VERY IKEA IKEA 1861UNITED Milan
GOODFELLAS
A18/002 00033 SCENES TO REGIONE PUGLIA, FILM TOURISM IN APULIA FILM COMMISSION Bari
EXPLORE ASSESSORATO AL PUGLIA
MEDITERRANEO
CULTURA E TURISMO
A18/052 01191 CONTROLLER EDEN EDEN VIAGGI MAX INFORMATION Bologna
HOLIDAYS
A19/128 01681 WAR TONIC GYM GYM 1861UNITED Milan
A19/153 02891 ROMAEUROPA ROMAEUROPA PERFORMING D'ADDA,LORENZINI,VIGORELLI,BBDO Milan
FESTIVAL 2010 FOUNDATION ARTS FESTIVAL
A20/001 00022 OPERA SKY GERMANY ADULT CHANNEL FORCHETS Milan
A20/076 00006 SHARK SKY CINEMA SHARK MOVIE SKY CINEMA Milan
ATTACKS SEASON
A20/077 01682 MOST SKY ITALIA FOOTBALL 1861UNITED Milan
BEAUTIFUL COVERAGE IN HD
FOOTBALL
A20/086 02157 PANGEA INTERNAZIONALE INTERNAZIONALE McCANN ERICKSON ITALIA Rome
MAGAZINE
A20/110 02890 WHAT EDITRICE ROLLING STONE D'ADDA,LORENZINI,VIGORELLI,BBDO Milan
REMAINS OF QUADRATUM MAGAZINE
THE ROCK
A21/001 00004 CHE BANCA! GRUPPO BANK ACCOUNT CASIRAGHI GRECO& Milan
MEDIOBANCA
A21/139 02932 AUTO ING DIRECT FINANCIAL LEO BURNETT Milan
SERVICES
A23/055 00764 VELOCITA FASTWEB INTERNET ADV ACTIVA Milan
PROVIDER
A23/056 00765 QUALITÀ' E FASTWEB INTERNET ADV ACTIVA Milan
INNOVAZIONE PROVIDER
A23/057 00766 CREATIVITÀ E FASTWEB INTERNET ADV ACTIVA Milan
CORAGGIO PROVIDER
A23/058 00767 DISTINTIVITÀ FASTWEB INTERNET ADV ACTIVA Milan
PROVIDER
A25/019 01012 DESERT DRIVE MTV WORLD DESIGN DESERT DRIVE BY MTV NETWORKS INTERNATIONAL Milan
BY - BUGS - STUDIO - BUGS -
TURBINES TURBINES
A25/020 01013 LOOP MTV WORLD DESIGN MTV MTV NETWORKS INTERNATIONAL Milan
STUDIO
A25/021 01014 POOL MTV WORLD DESIGN MTV MTV NETWORKS INTERNATIONAL Milan
STUDIO

3. A25/022 01015 TASTE MTV WORLD DESIGN MTV MTV NETWORKS INTERNATIONAL Milan
STUDIO
A27/006 00112 IN A MAZE PATRONATO INCA YOUNG MOSAICO STUDIO ENGINEERING Roma
CGIL WORKER'S
RIGHTS
AWARENESS
A27/024 00462 GEA OXFAM ITALIA OXFAM OGILVY & MATHER Milan
A28/016 00742 HANDCUFFS TELETHON TELETHON JWT ROMA
FUNDRAISER
A28/038 02158 RACING KID OSPEDALE CHILDREN'S McCANN ERICKSON ITALIA Rome
PEDIATRICO BAMBINO HOSPITAL
GESU FUNDRAISING
B01/187 01564 ITALIAN GLENFIELD CLOTHING LORENZO MARINI & ASSOCIATI Milan
KNITWEAR
B01/257 01192 OMBRE FREDDY ABBIGLIAMENTO DLVBBDO Milan
SPORTIVO
SUMMER
COLLECTION
B01/319 02287 BECAUSE I POSTE ITALIANE MAILING SERVICE
LIKE YOU
B01/320 02288 WHAT I LIKE POSTE ITALIANE MAILING SERVICE
B01/574 01407 THANKS TO FONDAZIONE SAN FOUNDRAING FOR SAATCHI & SAATCHI Milan
YOU RAFFAELE DEL MEDICAL
MONTE TABOR RESEARCH
B01/598 01003 WORKING LIKE NESTLÉ KIT KAT JWT ITALIA Milan
A MACHINE?
B01/599 03429 GARAGE NESTLÉ KIT KAT JWT ITALIA Milan
B01/600 03430 JUMP NESTLÉ KIT KAT JWT ITALIA Milan
B02/026 01576 MILAN UNIONE ITALIANA DEI ASSOCIATION FOR JWT ITALIA Milan
UNSEEN CIECHI E DEGLI BLIND PEOPLE
IPOVEDENTI
Total 56
PRESS LIONS
Cat. No Entry Title Advertiser Product Agency
No
A05/038 01881 WASHING PROCTER & GAMBLE FAIRY GREY WORLDWIDE ITALIA Milan
MACHINE
A05/059 02491 COTTON HENKEL ITALIA DIXAN DDB GROUP Milan
DETERGENT
A05/060 02492 JEANS HENKEL ITALIA DIXAN DDB GROUP Milan
DETERGENT

4. A05/061 02493 WOOL HENKEL ITALIA DIXAN DDB GROUP Milan
DETERGENT
A05/136 04850 CURTAINS BOLTON MANITOBA VETRIL PUBLICIS ITALY Milan
A05/137 04851 VENETIAN BOLTON MANITOBA VETRIL PUBLICIS ITALY Milan
BLIND
A05/138 04852 ROLLER BLIND BOLTON MANITOBA VETRIL PUBLICIS ITALY Milan
A06/058 02445 WINE FOXY ASSOULTRA LOWE PIRELLA FRONZONI Milan
KITCHEN ROLL
A06/059 02446 OIL FOXY ASSOULTRA LOWE PIRELLA FRONZONI Milan
KITCHEN ROLL
A10/020 00630 XL SSL HEALTHCARE DUREX XL McCANN ERICKSON ITALIA Milan
COLLECTION ITALY
A10/072 02161 CLUB SSL HEALTHCARE DUREX McCANN ERICKSON ITALIA Milan
CRASHER ITALY LUBRICANT
A10/097 02394 TEMPURA BAYER CITROSODINA JWT ITALIA Milan
SCORPION DIGESTIVE SODA
A10/098 02388 ARACNO BAYER CITROSODINA JWT ITALIA Milan
DIGESTIVE SODA
A10/099 02389 PIZZA BAYER CITROSODINA JWT ITALIA Milan
DIGESTIVE SODA
A10/100 02390 CHILI BAYER CITROSODINA JWT ITALIA Milan
DIGESTIVE SODA
A12/072 04644 FAMILY MARS ITALIA CATSAN D'ADDA,LORENZINI,VIGORELLI,BBDO Milan
A12/073 04645 METAL MARS ITALIA CATSAN D'ADDA,LORENZINI,VIGORELLI,BBDO Milan
DETECTOR
A12/074 04646 SURVIVED MARS ITALIA CATSAN D'ADDA,LORENZINI,VIGORELLI,BBDO Milan
A13/110 01955 FAN OF YOUR FIAT FIAT 500 DESIGN INDEPENDENT IDEAS Turin
SISTER BY DIESEL
A13/111 01956 JUST TAGGED FIAT FIAT 500 DESIGN INDEPENDENT IDEAS Turin
BY DIESEL
A13/153 02361 MASAI LAND ROVER DEFENDER YOUNG & RUBICAM BRANDS Milan
A13/154 02362 ESKIMO LAND ROVER DEFENDER YOUNG & RUBICAM BRANDS Milan
A13/169 02487 MOUNTAINS VOLKSWAGEN AUDI QUATTRO DDB GROUP Milan
A14/038 00907 LOOP TOYOTA HYBRID SYNERGY SAATCHI & SAATCHI Milan
DRIVE
TECHNOLOGY
A14/065 02488 OWL VOLKSWAGEN COMMERCIAL DDB GROUP Milan
VEHICLES
A14/066 02494 GREEN BARK VOLKSWAGEN COMMERCIAL DDB GROUP Milan
VEHICLES
A14/067 02495 GREY BARK VOLKSWAGEN COMMERCIAL DDB GROUP Milan
VEHICLES

5. A16/048 02357 RUBY PROFONDO ROSSO HORROR STORE YOUNG & RUBICAM BRANDS Milan
A16/049 02358 GRACE ANN PROFONDO ROSSO HORROR STORE YOUNG & RUBICAM BRANDS Milan
A16/050 02359 MAIRI PROFONDO ROSSO HORROR STORE YOUNG & RUBICAM BRANDS Milan
A16/051 02360 FIONA PROFONDO ROSSO HORROR STORE YOUNG & RUBICAM BRANDS Milan
A16/052 02375 ROSAMUND PROFONDO ROSSO HORROR STORE YOUNG & RUBICAM BRANDS Milan
A17/021 00906 KOSHER NONNA BETTA RESTAURANT SAATCHI & SAATCHI Milan
A19/069 01183 ALIEN YAMAHA MARINE MARINE MOTORS 1861UNITED Milan
F300V6
A19/070 01184 UFO YAMAHA MARINE MARINE MOTORS 1861UNITED Milan
F300V6
A19/071 01185 BELLY TONIC GYM GYM 1861UNITED Milan
A19/072 01186 BOTTOM TONIC GYM GYM 1861UNITED Milan
A19/095 01882 ROCK TILL THE ALCATRAZ MILANO ALCATRAZ LIVE GREY WORLDWIDE ITALIA Milan
END MUSIC
A20/033 00325 EGO PERIODICI SAN BOOK SERIES MRM WORLDWIDE Milan
PAOLO
A20/034 00326 FANATICISM PERIODICI SAN BOOK SERIES MRM WORLDWIDE Milan
PAOLO
A20/035 00327 GODFATHER PERIODICI SAN BOOK SERIES MRM WORLDWIDE Milan
PAOLO
A20/036 00328 MURDER PERIODICI SAN BOOK SERIES MRM WORLDWIDE Milan
PAOLO
A20/037 00329 LAP DANCER PERIODICI SAN BOOK SERIES MRM WORLDWIDE Milan
PAOLO
A20/121 02189 OLIMPICO RTI MEDIASET EURO RSCG MILANO
STADIUM PREMIUM
A20/122 02190 SAN PAOLO RTI MEDIASET EURO RSCG MILANO
STADIUM PREMIUM
A20/123 02191 SAN SIRO RTI MEDIASET EURO RSCG MILANO
STADIUM PREMIUM
A23/007 00337 RHINO LUCY CGI POST CAYENNE Milan
PRODUCTION
A23/008 00338 WHALE LUCY CGI POST CAYENNE Milan
PRODUCTION
A23/058 02444 MANY TEARS LOWE PIRELLA ADVERTISING LOWE PIRELLA FRONZONI Milan
FRONZONI AGENCY
A24/013 04642 WOLVES PFIZER ANIMAL PFIZER ANIMAL D'ADDA,LORENZINI,VIGORELLI,BBDO Milan
HEALTH HEALTH
A24/014 04643 PIG PFIZER ANIMAL PFIZER ANIMAL D'ADDA,LORENZINI,VIGORELLI,BBDO Milan
HEALTH HEALTH
A28/048 01814 LET'S MAKE INAIL WORK SAFETY McCANN ERICKSON ITALIA Rome
SAFETY WORK AWARENESS

6. A29/003 00125 TREADMILL LAV DOG COOKIESADV Milan
ABANDONMENT
A29/004 00126 TIGER LAV ANIMAL-FREE COOKIESADV Milan
CIRCUS
A29/062 01735 A NEW MAREVIVO MARINE RONCAGLIA & WIJKANDER Rome
SPECIES ATMOSPHERE
PROTECTION
A29/063 01736 HAMSTER ASSOELETTRICA NATIONAL DAY OF RONCAGLIA & WIJKANDER Rome
ELECTRIC
ENERGY
A29/082 02351 WHALE WWF WWF YOUNG & RUBICAM BRANDS Milan
A29/083 02352 DOG WWF WWF YOUNG & RUBICAM BRANDS Milan
A29/084 02353 DOLPHIN WWF WWF YOUNG & RUBICAM BRANDS Milan
A29/085 02354 OWL WWF WWF YOUNG & RUBICAM BRANDS Milan
A29/086 02355 PELICAN WWF WWF YOUNG & RUBICAM BRANDS Milan
A29/087 02356 SNAKE WWF WWF YOUNG & RUBICAM BRANDS Milan
B03/135 02673 BUBBLES COCA-COLA COCA-COLA 125TH BCUBE Milan
ANNIVERSARY
B05/075 02160 CLUB SSL HEALTHCARE DUREX McCANN ERICKSON ITALIA Milan
CRASHER ITALY LUBRICANT
Total 64
OUTDOOR LIONS
Cat. No Entry Title Advertiser Product Agency
No
A05/014 01734 CURTAINS BOLTON MANITOBA VETRIL GLASS RED LION COMMUNICATIONS Milan
CLEANER
A05/015 01735 VENETIAN BOLTON MANITOBA VETRIL GLASS RED LION COMMUNICATIONS Milan
BLIND CLEANER
A05/016 01736 ROLLER BLIND BOLTON MANITOBA VETRIL GLASS RED LION COMMUNICATIONS Milan
CLEANER
A08/004 00773 THE FUTURE SAMSUNG PHONE CHEIL Milan
IS AN AMAZING
JOURNEY -
PHONE
A08/005 00774 THE FUTURE SAMSUNG CAMERA CHEIL Milan
IS AN AMAZING
JOURNEY -
CAMERA

7. A08/006 00775 THE FUTURE SAMSUNG FRIDGE CHEIL Milan
IS AN AMAZING
JOURNEY -
FRIDGE
A08/007 00776 THE FUTURE SAMSUNG TV CHEIL Milan
IS AN AMAZING
JOURNEY - TV
A11/023 01732 CLUB SSL HEALTHCARE GEL LUBRICANT McCANN ERICKSON ITALIA Milan
CRUSHER ITALY
A12/025 02089 MOBY DICK ARENA ITALIA SWIMWEAR YOUNG & RUBICAM BRANDS Milan
A14/066 02105 MASAI LAND ROVER DEFENDER YOUNG & RUBICAM BRANDS Milan
A14/067 02106 ESKIMO LAND ROVER DEFENDER YOUNG & RUBICAM BRANDS Milan
A14/069 02200 BUILDER CONTINENTAL VDO REAR VIEW DDB GROUP Milan
AUTOMOTIVE CAMERAS
TRADING ITALIA
A14/070 02201 SKATER CONTINENTAL VDO REAR VIEW DDB GROUP Milan
AUTOMOTIVE CAMERAS
TRADING ITALIA
A14/071 02202 WOMAN CONTINENTAL VDO REAR VIEW DDB GROUP Milan
AUTOMOTIVE CAMERAS
TRADING ITALIA
A15/018 02095 RUBY PROFONDO ROSSO HORROR STORE YOUNG & RUBICAM BRANDS Milan
STORE
A15/019 02097 GRACE ANN PROFONDO ROSSO HORROR STORE YOUNG & RUBICAM BRANDS Milan
STORE
A15/020 02099 MAIRI PROFONDO ROSSO HORROR STORE YOUNG & RUBICAM BRANDS Milan
STORE
A15/021 02101 FIONA PROFONDO ROSSO HORROR STORE YOUNG & RUBICAM BRANDS Milan
STORE
A15/022 02103 ROSAMUND PROFONDO ROSSO HORROR STORE YOUNG & RUBICAM BRANDS Milan
STORE
A23/002 00694 BUTTERFLIES ENEL ENEL SAATCHI & SAATCHI Milan
CONTEMPORANEA
2010
A23/005 02088 FIREWORKS BARILLA FRATELLI PASTA YOUNG & RUBICAM BRANDS Milan
A25/038 02090 OWL WWF WWF YOUNG & RUBICAM BRANDS Milan
A25/039 02091 WHALE WWF WWF YOUNG & RUBICAM BRANDS Milan
A25/040 02092 DOG WWF WWF YOUNG & RUBICAM BRANDS Milan
A25/041 02093 DOLPHIN WWF WWF YOUNG & RUBICAM BRANDS Milan
A25/042 02094 SNAKE WWF WWF YOUNG & RUBICAM BRANDS Milan
B04/077 02199 IMAGINATION VOLKSWAGEN VW DIALOG DDB GROUP Milan
RESPONSE

8. B06/043 00693 STORK CARREFOUR SUPERMARKET SAATCHI & SAATCHI Milan
B06/128 02096 RUBY PROFONDO ROSSO HORROR STORE YOUNG & RUBICAM BRANDS Milan
B06/129 02098 GRACE ANN PROFONDO ROSSO HORROR STORE YOUNG & RUBICAM BRANDS Milan
B06/130 02100 MAIRI PROFONDO ROSSO HORROR STORE YOUNG & RUBICAM BRANDS Milan
B06/131 02102 FIONA PROFONDO ROSSO HORROR STORE YOUNG & RUBICAM BRANDS Milan
B06/132 02104 ROSAMUND PROFONDO ROSSO HORROR STORE YOUNG & RUBICAM BRANDS Milan
C01/048 01733 THE HEINEKEN ANTI-DRINK RED LION COMMUNICATIONS Milan
PISSALYZER DRIVING
C02/063 02198 TREES VOLKSWAGEN COMMERCIAL DDB GROUP Milan
VEHICLES
C03/229 04342 BIG ALICE WALT DISNEY ALICE IN AUGE HEADQUARTER Milan
STUDIOS MOTION WONDERLAND 3D
PICTURES, ITALIA MOVIE
C04/178 04267 NAKED SAMSUNG WASHING LEO BURNETT Milan
STATUES MACHINE
C06/089 04269 THE ONE LIFE FIAT AUTO SPA SAFETY AT WORK LEO BURNETT Milan
ONLY AWARENESS
PROJECT
Total 38
RADIO LIONS
Cat. No Entry Title Advertiser Product Agency
No
A04/047 01007 SEAGULL SONY ITALY RECHARGEABLE ENFANTS TERRIBLES Milan
BATTERIES
A04/048 01008 ELEPHANT SONY ITALY RECHARGEABLE ENFANTS TERRIBLES Milan
BATTERIES
A06/024 00750 STRIPTEASE BEIERSDORF NIVEA GOODBYE TBWAITALIA Milan
CELLULITE SERUM
A07/053 01264 TRAIN MARUSCIA MASKIO NATURAL WRONG ADVERTISING Milan
PILLS
A07/054 01265 JACKHAMMER MARUSCIA MASKIO NATURAL WRONG ADVERTISING Milan
PILLS
A07/055 01266 CUCKOO MARUSCIA MASKIO NATURAL WRONG ADVERTISING Milan
PILLS
A07/056 01267 FIREWOKS MARUSCIA MASKIO NATURAL WRONG ADVERTISING Milan
PILLS
A08/001 00124 WHISTLE THE STRANGE INDUSTRIAL TBWAITALIA Rome
COMPANY STRANGE
CLOTHING

9. A08/002 00283 JUDGEMENT THE STRANGE INDUSTRIAL TBWAITALIA Rome
COMPANY STRANGE
CLOTHING
A10/003 00125 FLUTE NISSAN ITALIA NISSAN TBWAITALIA Rome
ASSISTANCE CALL
CENTER
A10/084 01165 SEMANTIC YAMAHA V-MAX D'ADDA,LORENZINI,VIGORELLI,BBDO Milan
ACCELERATIO
N TEST
A14/046 00770 MICROSOFT ADVERTBALL / CAF AD INDUSTRY YOUNG & RUBICAM BRANDS Milan
ONLUS FOOTBALL
TOURNAMENT
A14/047 00771 TOURIST ADVERTBALL / CAF AD INDUSTRY YOUNG & RUBICAM BRANDS Milan
ONLUS FOOTBALL
TOURNAMENT
A14/052 01160 KISS 20 HOURS GYMS GYM DDB GROUP Milan
MEMBERSHIP
A15/053 01262 PANDA IL MANIFESTO NEWSPAPER THE NAME Rome
A18/003 00126 SNOT PUPPET SATOR PRODUCTIONS SHOOTV.COM TBWAITALIA Rome
A18/004 00127 SPIT YO-YO SATOR PRODUCTIONS SHOOTV.COM TBWAITALIA Rome
A18/055 01275 VACUUM SORGENIA ENERGY OGILVY & MATHER Milan
CLEANER PROVIDER
A18/056 01276 WOLVES SORGENIA ENERGY OGILVY & MATHER Milan
PROVIDER
A20/021 00284 WARNING NISSAN ITALIA SEATBELT USE TBWAITALIA Rome
A20/081 00751 ANAGRAM ATTIVE COME PRIMA HELP FOR TBWAITALIA Milan
PEOPLE WITH
CANCER
A20/087 00772 WEBSITE FAO 1 BILLION McCANN ERICKSON ITALIA Rome
HUNGRY
PROJECT
A21/039 01268 CHERRIES SENECA VOLUNTEER JWT ROMA
APPEAL
A21/040 01269 LOUSE SENECA VOLUNTEER JWT ROMA
ROULETTE APPEAL
B01/048 01263 COFFEE NESTLÉ ITALIA KIT KAT JWT ITALIA Milan
MACHINE
Total 25

10. CYBER LIONS
Cat. No Entry Title Advertiser Product Agency URL
No
A01/021 00234 PICCOLINI TV BARILLA PICCOLINI IMILLE Milan http://www.imille.it/piccolinitv-cannes-cyber-
BARILLA lions/
A01/022 00238 THE ITALIAN LUIGI LAVAZZA COFFEE MACHINE BRIGHT.LY Milan http://www.theitalianexperience.com/canneslio
EXPERIENCE ns/
A01/041 02540 WHAT THE PROCTER & GAMBLE PRINGLES LEO BURNETT Milan http://www.whatthefarm.it/cannes/index.html
FARM MULTIGRAIN
A02/017 00766 50.000 MINI MINI FACEBOOK PAGE E3 Milan http://50000friends.mini.it/cannes/
FRIENDS
A02/024 01103 IQ-I CAN TOYOTA MOTOR TOYOTA IQ SAATCHI & SAATCHI Milan http://www.forjurorsonly.com/2011/iq-eng
ITALY
A02/045 01780 WWW.ALFARO ALFA ROMEO ALL PRODUCTS FULLSIX Milan http://preview.fullsix.it/howtocommand/
MEO.IT AND SERVICES
A04/009 01769 CLICK THE STEFANOS VOURTSIS STEFANOS GREY WORLDWIDE ITALIA Milan http://www.clickthemiss.com/casehistory/
MISS VOURTSIS
A07/011 00462 WEPAD WEBANK WEBANK CAYENNE Milan http://cannes.wepadproject.it
PROJECT
A08/051 01781 WWW.TEATRO FONDAZIONE TEATRO THEATRE FULLSIX Milan http://www.teatroallascala.org
ALLASCALA.O ALLA SCALA
RG
A11/004 00208 COLLABORATI IBM SOFTWARE OGILVYONE Milan http://www.vimeo.com/22081713
ONAL
CHANNEL
A12/016 02601 AUDIO ECCETERA AUDIO ECCETERA PRODUZIONI AUDIO Milan http://www.eccetera.tv/AudiosearchengineDe
SEARCH PRODUCTION mo.html
ENGINE COMPANY
A14/030 01104 DON'T BELIEVE CONFERENZA 8XMILLE FUNDS SAATCHI & SAATCHI Milan http://www.forjurorsonly.com/2011/chiedilo-a-
US, ASK THEM. EPISCOPALE ITALIANA loro-eng/
A14/043 02539 THE DISEASE CCSVI NELLA MULTIPLE LOWE PIRELLA FRONZONI Milan http://www.entryforyou.com/2011/ccsvi/eng
JOURNEY SCLEROSI MULTIPLA SCLEROSIS
ONLUS CHARITY
A15/012 00566 SPREAD YOUR EMILY THE STRANGE CLOTHING SOOLID Correggio http://www.beyourselfmovement.com
MESSAGE
A15/038 01105 NOTHING IS SAATCHI & SAATCHI SELF-PROMOTION SAATCHI & SAATCHI Milan http://www.forjurorsonly.com/2011/nothing-is-
IMPOSSIBILE impossible-gift/eng/
GIFT
B01/011 00471 LEDA BIM DISTRIBUZIONE MOVIE LAUNCH - ESTROGENI Rome http://latteleda.it/37526501E84V5X2/
CAMPAIGN IL GIOIELLINO
C02/027 01106 SHUTTER TOYOTA MOTOR AFTER SALES SAATCHI & SAATCHI Milan http://www.forjurorsonly.com/2010/toyota_shut
ITALY SERVICE ter/eng
D01/018 02537 THE DISEASE CCSVI NELLA MULTIPLE LOWE PIRELLA FRONZONI Milan http://www.entryforyou.com/2011/ccsvi/eng
JOURNEY SCLEROSI MULTIPLA SCLEROSIS
ONLUS CHARITY

11. D04/059 02538 THE DISEASE CCSVI NELLA MULTIPLE LOWE PIRELLA FRONZONI Milan http://www.entryforyou.com/2011/ccsvi/eng
JOURNEY SCLEROSI MULTIPLA SCLEROSIS
ONLUS CHARITY
D04/063 02602 AUDIO ECCETERA AUDIO ECCETERA PRODUZIONI AUDIO Milan http://www.eccetera.tv/AudiosearchengineDe
SEARCH PRODUCTION mo.html
ENGINE COMPANY
D05/047 02541 WHAT THE PROCTER & GAMBLE PRINGLES LEO BURNETT Milan http://www.whatthefarm.it/cannes/index.html
FARM MULTIGRAIN
E01/022 00601 IPASTA BARILLA PASTA KETTYDO Milan http://vimeo.com/marcolaneri/ipasta
E01/177 01782 VODAFONE VODAFONE ITALIA SELF CARE FULLSIX Milan http://preview.fullsix.it/vodafone_video/review2
IPHONE IAD .mov
E03/067 00858 MOJITO PARTY BACARDI BACARDI MOJITO E3 Milan http://www.bacardi-mojito-party.it/
E03/193 01654 HONK IF YOU FIAT 500 M&C SAATCHI SPA Milan http://clienti.mcsaatchi-milano.com/fiat/honk-if-
ARE HAPPY youre-happy/
F02/038 00085 GRANDMA CASA.IT REAL ESTATE CASA.IT Milan http://viral.casa.it/
LEA'S TRICKS PORTAL
F02/071 01319 BURIED IKEA PAX 1861UNITED Milan http://www.youtube.com/watch?
v=_Pftyv4CFHA
F02/092 00924 WE ARE THE JUVENTUS FC SPA JUVENTUS FC SPA INDEPENDENT IDEAS Turin http://www.youtube.com/watch?
STORY v=DeUCaVIGLr8
F02/093 00925 625 FRIENDS FIAT FIAT 500 DESIGN INDEPENDENT IDEAS Turin http://www.youtube.com/watch?
BY DIESEL v=dKeQriIv6wY
F02/094 00926 FAN OF YOUR FIAT FIAT 500 DESIGN INDEPENDENT IDEAS Turin http://www.youtube.com/watch?
SISTER BY DIESEL v=efWxF2pMNIw
F02/095 00927 PEE FIAT FIAT 500 DESIGN INDEPENDENT IDEAS Turin http://www.youtube.com/watch?
BY DIESEL v=aUKpsiZdTok&feature=relmfu
F02/227 01786 OFFICE ADVERTBALL/CAF FOOTBALL YOUNG & RUBICAM BRANDS Milan http://www.youtube.com/watch?
ONLUS TOURNAMENT v=0iEWdTxKNWw
Total 32
DIRECT LIONS
Cat. No Entry Title Advertiser Product Agency
No
A01/057 01432 HAVE A WILD MINI AUTOMOBILE BCUBE Milan
XMAS
A06/030 01566 WHAT THE PROCTOR & GAMBLE PRINGLES LEO BURNETT ITALY Milan
FARM MULTIGRAIN
B02/073 01696 THE DISEASE CCSVI NELLA MULTIPLE LOWE PIRELLA FRONZONI Milan
JOURNEY THE SCLEROSI MULTIPLA SCLEROSIS
FIRST URL ONLUS CHARITY
STORY EVER
B03/030 01567 WHAT THE FA PROCTOR & GAMBLE PRINGLES MULTIG LEO BURNETT ITALY Milan

12. B04/052 00380 MAMMA CHE KIMBERLY - CLARK HUGGIES JWT ITALIA Milan
RIDERE!
C01/025 00379 MAMMA CHE KIMBERLY - CLARK HUGGIES JWT ITALIA Milan
RIDERE!
C08/011 01183 THE HORNY PRIMA FILA HOT CLUB ADULT Y&R ITALIA Milan
DM TELEVISION
CHANNEL
C10/017 00567 NOTHING IS SAATCHI & SAATCHI SELF PROMOTION SAATCHI & SAATCHI Milan
IMPOSSIBILE
GIFT
D01/064 00381 MAMMA CHE KIMBERLY - CLARK HUGGIES JWT ITALIA Milan
RIDERE!
D01/106 01568 WHAT THE PROCTOR & GAMBLE SNACK LEO BURNETT ITALY Milan
FARM
Total 10
MEDIA LIONS
Cat. No Entry Title Advertiser Product Agency
No
A02/055 02792 AUDIO ECCETERA AUDIO ECCETERA PRODUZIONI AUDIO Milan
SEARCH PRODUCTION
ENGINE COMPANY
A03/069 02260 FROM MINI AUTOMOBILE BCUBE Milan
DRIVERS TO
RIDERS
A04/054 02261 THE GETAWAY MINI AUTOMOBILE BCUBE Milan
BILLBOARD
A05/055 02515 TREES VOLKSWAGEN COMMERCIAL DDB GROUP Milan
VEHICLES
A05/060 02027 THE HEINEKEN ANTI DRUNK PUBLICIS ITALY Milan
PISSALYZER DRIVING
CAMPAIGN
A05/065 01807 MIDO GLASSING SUNGLASSES YOUNG & RUBICAM BRANDS Milan
A06/076 01778 BARRITO EBARRITO LEATHER GOODS TBWAITALIA Milan
AUDIO
A06/097 02458 THE ONE LIFE FIAT AUTO FIAT LEO BURNETT Milan
GAME
A06/145 03015 BIG ALICE WALT DISNEY MOVIE LAUNCH AUGE HEADQUARTER Milan
STUDIOS MOTION
PICTURES, ITALIA
A07/025 00332 THE CARREFOUR SUPERMARKET SAATCHI & SAATCHI Milan
TROLLEYS
ESCAPE

13. A07/081 00768 THE NEW CONDENAST VANITY FAIR OGILVY ACTION Milan
DIMENSION OF
INTERNET
A07/117 02460 THE ONE LIFE FIAT AUTO FIAT LEO BURNETT Milan
GAME
A07/118 02461 NAKED SAMSUNG WASHING LEO BURNETT Milan
STATUES MACHINE
A07/207 01693 PROMOTE A TIM BRASIL TELECOMUNICATI ARMOSIA ITALIA Rome
POSITIVE ON
MESSAGE
A08/025 00630 JACK ON TOUR BROWN FORMAN JACK DANIEL’S UM Milan
A08/070 01375 BIG BROTHER SAMSUNG CONSUMER STARCOM ITALIA Milan
PRODUCT ELECTRONICS ELECTRONICS
PLACEMENT
A09/036 01692 PROMOTE A TIM BRASIL TELECOMUNICATI ARMOSIA ITALIA Rome
POSITIVE ON
MESSAGE
A10/049 02668 GAME IS ANSELL CONDOMS MED-USE Milan
OVER: START
THE REAL
PLEASURE
A10/051 02262 STUPID DIESEL GLOBAL BRAND BCUBE Milan
GLOCAL
CAMPAIGN
A11/014 00210 PIRATE INSIDE MICROSOFT ANTIPIRACY WUNDERMAN Milan / YOUNG & RUBICAM
BRANDS Milan
A11/141 01779 THE LAST GLAXOSMITHKLINE QUITTING TBWAITALIA Milan
CIGARETTE SMOKING PILLS
A12/055 02616 THE DISEASE CCSVI NELLA MULTIPLE LOWE PIRELLA FRONZONI Milan
JOURNEY SCLEROSI MULTIPLA SCLEROSIS
ONLUS CHARITY
A12/108 02793 AUDIO ECCETERA AUDIO ECCETERA PRODUZIONI AUDIO Milan
SEARCH PRODUCTION
ENGINE COMPANY
A13/115 01376 LESS SERIOUS FANTA / COCA-COLA NON-ALCOHOLIC STARCOM ITALIA Milan
AWARDS DRINKS
A15/036 01694 IPTV TELECOM TELECOM ITALIA SPA TV VIA ADSL ARMOSIA ITALIA Rome
ITALIA-TRON
B01/213 01695 RAPUNZEL GARNIER SHAMPOO ULTRA ARMOSIA ITALIA Rome
DOLCE BAMBINI
B01/214 01696 MASCHI IMPRESA SEMPLICE BUSINESS ARMOSIA ITALIA Rome
CONTRO SERVICE
FEMMINE PROVIDER
B01/215 01697 UNA IMPRESA IMPRESA SEMPLICE BUSINESS ARMOSIA ITALIA Rome
DA TRIO SERVICE
PROVIDER
B01/216 01698 MARATONA TELECOM ITALIA SPA TELECOMUNICATI ARMOSIA ITALIA Rome
TWILIGHT-TIM ON COMPANY

14. C01/087 02684 GAME IS ANSELL CONDOMS MED-USE Milan
OVER: START
THE REAL
PLEASURE
C03/049 02462 NAKED SAMSUNG WASHING LEO BURNETT Milan
STATUES MACHINE
C07/009 00333 CARREFOUR CARREFOUR SUPERMARKET SAATCHI & SAATCHI Milan
TROLLEYS
C10/042 02263 STUPID DIESEL GLOBAL BRAND BCUBE Milan
GLOCAL
CAMPAIGN
C11/062 02028 THE HEINEKEN ANTI DRUNK PUBLICIS ITALY Milan
PISSALYZER DRIVING
CAMPAIGN
C11/120 02617 THE DISEASE CCSVI NELLA MULTIPLE LOWE PIRELLA FRONZONI Milan
JOURNEY SCLEROSI MULTIPLA SCLEROSIS
ONLUS CHARITY
Total 35
PROMO & ACTIVATION LIONS
Cat. No Entry Title Advertiser Product Agency
No
A01/075 02132 THE ONE LIFE FIAT AUTO COMMERCIAL LEO BURNETT Milan
GAME VEHICLES
A02/005 00217 PIRATA INSIDE MICROSOFT ANTIPIRACY YOUNG & RUBICAM BRANDS Milan / HILL &
KNOWLTON Milan
A02/019 00313 THE CARREFOUR SUPERMARKET SAATCHI & SAATCHI Milan
TROLLEYS
ESCAPE
A02/029 00431 SKODA PARK VOLKSWAGEN GROUP PARKING SYSTEM CAYENNE Milan
ASSIST ITALIA
A02/085 01045 THE ONLY LOTTO SPORT ITALIA FOOTBALL BOOTS LOTTO SPORT Trevignano
LACELESS
FOOTBALL
BOOT IN THE
WORLD
A02/129 01416 THE HEINEKEN MACFARLAND JWT ITALIA Milan
PISSALYZER
A02/201 01044 THE ONLY LOTTO SPORT ITALIA LACELESS LOTTO SPORT Trevignano
LACELESS FOOTBALL SHOE
FOOTBALL
BOOT IN THE
WORLD
A03/085 01706 NAKED SAMSUNG WASHING LEO BURNETT Milan
STATUES MACHINE

15. A09/026 01707 WHAT THE PROCTER & GAMBLE PRINGLES LEO BURNETT Milan
FARM MULTIGRAIN
A11/083 01830 THE DISEASE CCSVI NELLA CHARITIES LOWE PIRELLA FRONZONI Milan
JOURNEY - SCLEROSI MULTIPLA
THE FIRST URL ONLUS
STORY EVER.
A12/080 00572 THE NEW CONDENAST WEBSITE OGILVY ACTION Milan
DIMENSION OF
INTERNET
B01/032 00397 WORKING LIKE NESTLE' ITALIANA CHOCOLATE BAR JWT ITALIA Milan
A MACHINE?
HAVE A CHAIR
BREAK
B04/025 00587 SISTERS OF CALZEDONIA STOCKINGS SAATCHI & SAATCHI Milan
ITALY
B05/004 00314 TROLLEYS CARREFOUR SUPERMARKET SAATCHI & SAATCHI Milan
B06/010 00432 SKODA PARK VOLKSWAGEN GROUP PARKING SYSTEM CAYENNE Milan
ASSIST ITALIA
B13/045 01831 THE DISEASE CCSVI NELLA CHARITIES LOWE PIRELLA FRONZONI Milan
JOURNEY - SCLEROSI MULTIPLA
THE FIRST URL ONLUS
STORY EVER.
B14/004 00216 PIRATA INSIDE MICROSOFT ANTIPIRACY YOUNG & RUBICAM BRANDS Milan / HILL &
KNOWLTON Milan
B14/063 01417 THE HEINEKEN MACFARLAND JWT ITALIA Milan
PISSALYZER
Total 18
TITANIUM AND INTEGRATED LIONS
Cat. No Entry Title Advertiser Product Entrant Company
No
A01/072 00075 A NEW BIRRA FORST BIRRA FORST CAYENNE Milan
SPECIES
A01/073 00076 SKODA GA EL VOLKSWAGEN GROUP SKODA YETI CAYENNE Milan
SUV ITALIA - SKODA
A01/257 00263 INTERRUPTIO ADVERTBALL/CAF FOOTBALL YOUNG & RUBICAM BRANDS Milan
N ONLUS TOURNAMENT
FOR PEOPLE
WORKING IN
ADVERTISING
A01/259 00265 ONE BILLION FAO THE ONE BILLION McCANN ERICKSON ITALIA Rome
HUNGRY HUNGRY
PROJECT PROJECT

16. A01/366 00373 DEXTER CIELO TV DEXTER D'ADDA,LORENZINI,VIGORELLI,BBDO Milan
A01/367 00374 ROMAEUROPA ROMAEUROPAFONDA ROMAEUROPAFES D'ADDA,LORENZINI,VIGORELLI,BBDO Milan
FESTIVAL2010 ZIONE TIVAL2010
Total 6
DESIGN LIONS
Cat. No Entry Title Advertiser Product Agency
No
A01/003 00060 THE FORCE OF H-57 ADVERTISING H-57 Milan
TYPOGRAPHY AGENCY
A01/135 01189 MOODSTER FIRSTFLOORUNDER INSTANT MOOD TBWAITALIA Milan
POSTERS
A01/136 01196 PIRACY FIRSTFLOORUNDER ART EXHIBITION TBWAITALIA Milan
POSTER "PIRACY"
A03/005 00224 THE ICON SIDE UNIVISUAL UNIVISUAL UNIVISUAL Milan
OF THE BRAND CALENDAR
A03/028 01208 HANDLEBARS NUMERO UNO MILANO MOTORCYCLE GREY WORLDWIDE ITALIA Milan
CALENDAR
A03/040 01188 LA FABBRICA SNAM SNAM RETE GAS TBWAITALIA Milan
DEL CALORE
CALENDALIBR
O - THE HEAT
FACTORY
CALENDARBO
OK
A05/050 01883 ADCI ANNUAL ART DIRECTORS CLUB ANNUAL 2010 OF ART DIRECTORS CLUB ITALIANO MILAN
ITALIANO ITALIAN
ADVERTISEMENT
A06/005 00061 RE-PACK H-57 ADVERTISING H-57 Milan
PROJECT AGENCY
A06/102 01190 THE POSTER FIRSTFLOORUNDER.C FIRSTFLOORUNDE TBWAITALIA Milan
COLLECTIVE OM R.COM
A06/103 01191 SOCCER TBWAITALIA TBWA TABLE TBWAITALIA Milan
SOCCER
TOURNAMENT
A06/104 01195 PIRACY ART FIRSTFLOORUNDER ART EXHIBITION TBWAITALIA Milan
EXHIBIT "PIRACY"
A06/132 01604 THE HEINEKEN MACFARLAND RED LION COMMUNICATIONS Milan
PISSALYZER
A09/012 00446 MTV MTV NETWORKS BROADCASTING MTV NETWORKS INTERNATIONAL Milan
INTERNATIONA INTERNATIONAL MEDIA NETWORK
L REBRAND
A09/092 01192 THE POSTER FIRSTFLOORUNDER.C FIRSTFLOORUNDE TBWAITALIA Milan
COLLECTIVE OM R.COM

17. A09/111 01410 BUBBLES COCA-COLA COCA-COLA 125TH BCUBE Milan
ANNIVERSARY
CAMPAIGN
A11/041 01193 OBLIO FIRSTFLOORUNDER.C FIRSTFLOORUNDE TBWAITALIA Milan
OM R.COM
A12/005 00447 MTV MTV INTERNATIONAL BROADCASTING MTV NETWORKS INTERNATIONAL Milan
INTERNATIONA NETWORKS MEDIA NETWORK
L REBRAND
A12/006 00448 MTV DANCE MTV NETWORKS BROADCASTING MTV NETWORKS INTERNATIONAL Milan
INTERNATIONA INTERNATIONAL MEDIA NETWORK
L REBRAND
A13/023 01194 PIRACY FIRSTFLOORUNDER ART EXHIBITION TBWAITALIA Milan
PHOTOGRAPH "PIRACY"
Y
C02/008 00023 NIKE FREE NIKE WOMEN RUNNING FUTUREBRAND Milan
PRODUCTS 2011
COLLECTION
C05/087 01580 NAKED SAMSUNG WASHING LEO BURNETT Milan
STATUES MACHINE
D03/009 00034 ACQUA PANNA NESTLÈ WATERS BOTTLED WATER ROSSETTI DESIGN Milan
S.PELLEGRINO
Total 22
PR LIONS
Cat. No Entry Title Advertiser Product Agency
No
A03/018 00258 50.000 MINI MINI FACEBOOK PAGE E3 Milan
FRIENDS
A07/002 00151 LIGHTS ON THE CARLYLE GROUP REAL ESTATE PUBLICIS CONSULTANTS ITALIA Milan
TERGESTEO ASSET
B02/006 00148 GILLETTE P&G SOCIAL MEDIA MSL ITALIA Milan
FUTURE PLATFORM
CHAMPION
B02/040 00259 50.000 MINI MINI FACEBOOK PAGE E3 Milan
FRIENDS
B03/077 00340 THE NEW CONDÉ NAST 3D CONCERT OGILVYONE Milan
DIMENSION OF
INTERNET
B07/003 00049 FERRETTI FERRETTI YACHTS LUXURY YACHT KETCHUM Milan
YACHTS 800

18. C01/008 00143 LA CERAMICA CONFINDUSTRIA ITALIAN CERAMIC BARABINO & PARTNERS Milan
ITALIANA CERAMICA TILES
Total 7
FILM CRAFT LIONS
Cat. No Entry Title Advertiser Product Agency
No
A02/158 20896 BECAUSE I POSTE ITALIANE MAILING SERVICE
LIKE YOU
A02/159 20897 WHAT I LIKE POSTE ITALIANE MAILING SERVICE
A02/195 21145 PROUDLY PIRELLI TYRE PIRELLI TYRES YOUNG & RUBICAM BRANDS Milan
INTRODUCING
OUR POINT OF
VIEW
A03/019 20790 BUILDING LEROY MERLIN HOME M&C SAATCHI SPA Milan
DREAMS FURNISHINGS
A04/052 20671 CAMPARI GRUPPO CAMPARI CAMPARI EURO RSCG MILANO
ORANGE COCKTAILS
PASSION
A04/053 20672 CAMPARI GRUPPO CAMPARI CAMPARI EURO RSCG MILANO
AMERICANO COCKTAILS
A07/011 20092 GUCCI GUILTY P&G PRESTIGE GUCCI GUILTY REM RUINI E MARIOTTI Rome
PRODUCTS
A07/077 20791 BUILDING LEROY MERLIN HOME M&C SAATCHI SPA Milan
DREAMS FURNISHINGS
A09/010 20093 GUCCI GUILTY P&G PRESTIGE GUCCI GUILTY REM RUINI E MARIOTTI Rome
PRODUCTS
A10/022 20373 POOL MTV WORLD DESIGN MTV
STUDIO
A10/023 20374 TASTE MTV WORLD DESIGN MTV
STUDIO
A10/024 20375 SMELL MTV WORLD DESIGN MTV
STUDIO
A10/025 20376 SIGHT MTV WORLD DESIGN MTV
STUDIO
Total 13

19. CREATIVE EFFECTIVENESS
Cat. No Entry Title Advertiser Product Agency
No
A01/087 00090 HUMAN ING DIRECT BANKING LEO BURNETT Milan
BILLBOARD
A01/124 00055 ARE YOU STILL HEINEKEN ITALIA HEINEKEN JWT ITALIA Milan
WITH US?
Total 2
Grand Total 328